IM , Prada Essay Example | Topics and Well Written Essays - 1250 words

IM , Prada - Essay Example According to the reports presented in 2012, the group functions in 70 countries with 388 operating stores and 30 franchise stores along with a wide network of selected department and multi branded stores (Prada, 2013). It is in this context that Prada focuses on using the concepts of Integrated Marketing Communication (IMC) and Integrated Marketing (IM) in its highly diversified and broadly assorted business operations. Theoretically addressing these two managerial concepts, critics have often argued that these concepts differ significantly in terms of their behavioral characteristics and concerns although, in often instances, these concepts have been observed to be used interchangeably. Introduction Prada operates as a renowned Italian fashion label company which specializes in offering luxurious products and fashion accessories to both the customer groups of women and men. It was founded in 1913 by Mario Prada. Eventually, Prada became an ultimate point of reference for modern tren ds in Europe and across the world. In its initial years of establishment, Prada was the official supplier in the Italian Royal Family, which rewarded it with immense prestige and a recognised brand status in the luxury fashion market (Prada, 2013a). This paper dwells on the following issues: culture, philosophy, structure, marketing practices and awards gained by Prada owing to its effective business operations. The focus of the paper will be given to charity as well, along with sponsorship, educational foundation and other integrated actions related to marketing of Prada. Culture In its current operations, Prada represents the finest culture possessing classy style and uncompromising quality aspects in the organizational context. Relating to the aspect of culture, Prada is considered to be one of the fashion brands that tend to render significant consideration towards innovative branding strategies which in turn have contributed to its capability of setting fresh trends in the glob al market context. The organizational culture of Prada usually depends upon the values that are guided by the decisions taken with due significance to its interests of its stakeholders for maintaining consistency in performing business activities establishing effective communication as well as maintaining productivity throughout the organizational context. Correspondingly, with greater transparency in organizational context, Prada has been able to efficiently maintain a superior responsiveness with the changing tastes and preferences of the customers and thus sustain in this competitive landscape. Prada’s modernity and creativity aspects ultimately supports to form as well as to develop a unique culture enabling it to compete with major rivalries and thereby, attaining superior competitive position (Cpp Luxury, 2009). Philosophy In its philosophical concern, Prada focuses on designing the products, which are manufactured and sold particularly to the female section of the soci ety of the United States, in such a way that should be expressive and apparently reward a feeling of durable quality along with maintenance of craftsmanship. Thus, on the basis of this assumption, the philosophy of

Total Quality Management High School Case Study

Total Quality Management High School - Case Study Example The categories are sorted from highest the number of occurrences to the least number of occurrences. The chart shows that Confusion (37.5%), Strain (30.0%) and Sprain (12.5%) represent 80% of the total injuries received. The rest of the injuries received such as foreign body, abrasion, punctures and others represent 20% of the total injuries received. ii. The Pareto Chart will be used to report the sorted injuries received according to the number of occurrences. It shows that the most frequent injury received is Confusion, followed by Strain and Sprain which constitute 80% of the total injuries received. The priority will go to the vital few as compared to the trivial many. d. A Pareto chart shows both frequency and prioritisation of qualitative data or categories. On the other hand, a pie chart identifies data in relation to the whole while a bar chart compares data relative to one issue or among individual items. It is advantageous to use a Pareto chart when comparing different causes or issues and identifying which one needs the most priority and focus. A pie chart is useful when a report requires a display of percentages of categories that represents the whole pie. A bar chart is useful when comparing the frequency of data over time or illustrating frequency of different categories without the need of prioritisation. e. e. The data follow the Pareto principle when it is arranged in accordance from the most frequent category to the least frequent ones. It will show vital few and the trivial many. The trivial few in the data are Confusion (75), Strain (60), and Sprain (25). It represents 37.5%, 30.0% and 12.5%, respectively, of the whole categories of injuries received. Consequently, the three injuries also signify 80% of the problems. Question 4 - TQM Principle a. Total Quality Management (TQM) is a management philosophy that involves every person in the organisation and every phase of it operation. It employs a customer-focus definition which aims at maximising customer satisfaction. The role of management is vital in TQM such that they must be fully committed in TQM and this commitment must stream down the organisation. As for the Iron-Ore mining company, it overlooked the TQM principle that everyone must be involved. The General Manager decided on a 10% budget cut across the organisation without involving and aligning the ideas of the three section managers. Deciding on reducing the budget is a financial decision that ultimately hurts the operation of the company. TQM involves a process based approach which recognises the different contribution of each process to the whole business. The company also ignore the importance of customer centred definition of TQM. The goal of TQM is to satisfy customer needs and requirements. A business strategy that employs TQM focuses on the demand of the customers. The Iron-Ore mining company neglected to forecast the demand of iron ore. The Railway Manager focused on the 10% reduction of budget which consequently resulted to a reduction of capacity. Such reduction of capacity became a constraint in satisfying the customer demand. If they have prioritised the 60 mtpa requirement, they would incur a lower cost per unit even if they have greater total expenditure. Another principle of TQM involves the employment of

The Janissaries from the Ottoman Empire Essay Example | Topics and Well Written Essays - 750 words

The Janissaries from the Ottoman Empire - Essay Example The head of the Ottoman Empire was the Sultan and he was vested with powers that were absolute, though with the understanding that he ruled with the expectation of being just. This concept is the foundation of much Middle Eastern thought, reinforced by Islamic tenets of fairness. Both Turkish and Persian traditions bequeathed the Sultan with the role of the protectorate of the rights enjoyed by all citizens, with a special focus on those at the bottom of the class system. Because of this, the Sultan received his authority in the belief that it was the only way to ensure that corruption could be avoided (Hooker 1996). This fidelity to both the authority and fairness to the Sultan was a key element in the evolution of the Janissaries. A significant portion of the training of Janissaries involved indoctrinating them to believe they were a family and the Sultan was their father. Until the late 1380s, Janissaries consisted prisoners and slaves. Sultan Selim I transformed the conscription by filling their ranks with non-Muslim youths. The training was highly disciplined that obeyed Islamic laws such as celibacy and not being allowed to wear beards (Greene). The Janissaries were an essential element of the Ottoman Empire throughout its major wars and battles from the 1453 capture of Constantinople to the wars against the Austrian-Hungarian Empire several centuries later. In the beginning it was the Sultan himself who very often led his Janissary troops into battle. As they began to assert their dominance in battle, their reputation and favor increased, along with the desire of many to join them. While this was an advantage in the arena of recruitment, it also quickly proved to be something less then desirable to the Sultan and his political advisors. The Janissaries slowly began to realize that their reputation could bring them an even better life, as well as more power. Over the course of the next few centuries there the evolution of the Ottoman Empire was marked by a series of uprisings and revolts that all served to increase the power of the Janissaries. The first revolt by the Janissaries did not take place until 1449 when they demanded better pay. The success of this revolt doubtlessly set the stage for future revolutions. In fact, this rebellion created the precedent whereby each new Sultan was expected not only to extend a reward to each Janissary, but also to raise pay. A later insurrection in the 16th century resulted in Sultan Selim II bestowing permission for Janissaries to marry. The Janissaries had achieved such a position of power by the 1700s that entire Ottoman bureaucracy was dictated by their desires. Any mutiny by the corps could result in a change of political policy. Coups directed by Janissaries had the effect of replacing Sultans who were not specifically sensitive to their demands. A key, and ultimately fatal, mistake by the Janissaries was moving to block modernization of the military in an effort to hold onto their own power (Gerolymatos 152). In 1807 a Janissary revolt deposed Sultan Selim III, who had tried to modernize the army along Western European lines. His supporters failed to recapture power before Mustafa IV had him killed, but elevated Mahmud II to the throne in 1808. When the Janissaries threatened to oust Mahmud, he followed suit and had the captured Mustafa executed and

The Age of Napoleon Essay Example for Free

The Age of Napoleon Essay The Age of Napoleon Napoleon Bonaparte was a very influential character in the history of France. When Napoleon rose to power, many reforms were made regarding the social system, economics, education, and political aspects. For some, the reforms made under his rule were for the better of the people, but others viewed the reforms as negative changes. Nonetheless, Napoleon will always be thought of as a powerful figure in the French Revolution. A leader from the beginning, Napoleon was sent to France for military training at age nine. Before Napoleon completely conquered France, he had a number of early successes such as defeating the British in Toulon in 1793, and he won victory against the Austrians in Italy. In 1799, he came to France and set up a 3-man governing board called the Consulate, overthrowing a very weak system of government called the Directory. People accepted him as a leader because he was charismatic and a good speaker. France was also in a state where they desperately needed a system of order, they are in a midst of a revolution with no one taking charge. It makes sense that Napoleon, a man who seizes power, takes control of the revolution. Napoleon also had a reputation of being an excellent military chief, which lead to an even greater acceptance to him in France. In 1802, he declared himself the consul for life, and 2 years after that, he held enough power to become the emperor of the French. The French longed for change because the American Revolution had inspired them, and there was a large gap between the rich and the poor. Napoleon valued order while he was in power. Order, security, and efficiency replaced liberty, equality, and fraternity. He restored the struggling economy by building new roads and canals, so it could be easier to transport goods or obtain them from other societys. He also set up a public school system and made peace with the Catholic Church by signing the Concordat of 1801. The Concordat of 1801 was an agreement between the Roman Catholic Church in France and Napoleon, for the French had been in disagreement with the Catholic Church since the revolution. The Third Estate (made up of peasants and a vast majority of France) didn’t feel that it was fair that the clergy were getting treated better than them. It ended the churches political power and recognized religious freedom for Catholics. The taxes weren’t as high for the clergy as it was for the Third Estate. Napoleon even encouraged the Emigres to return to France. The Emigres were people who feared the revolution and fled France to seek foreign help to restore the old order. He also gave the land that had once belonged to the churches to the peasants, so they could have more land to farm with, which could boost the economy. Jobs were now â€Å"open to all talent†, meaning anyone could work in any job, no matter what Estate they belonged to. The Napoleonic Code was also established when Napoleon came to rule. It recognized equality for all citizens under the law, religious toleration, and trial by jury. The Napoleonic Code was a set of French laws made by a group of legal experts. The rules governed all French-controlled countries in Europe. The Napoleonic Code undid some of the reforms made in the revolution, for example a lot of the rights women had just gained, were now lost. The men now gained complete control over the household and children. Another reform Napoleon made was he abolished serfdom, or slavery. Over time, he came to bring negative changes such as how women had very few rights. He also eliminated freedom of press. When he became emperor, he could not be removed from office which was a problem because not everybody liked the way he was ruling, and they wanted to overthrow him. In Napoleons rule, he attempted to build a French Empire. With Napoleon being an egomaniac, he felt like all of his decisions would be for the better of the people and that he could do no wrong. He won victories over Austria, Prussia, the Netherlands, Belgium, and parts of Italy and Germany, but failed to defeat Britain or Russia. By 1810, his Grand Empire reached its greatest extent. Napoleon was able to win victories over so many countries because he used a different strategy for each battle, so no one could predict his next move. Some say that one Napoleon was the equivalent to 40,000 troops. His Grand Empire redrew the map of Europe, and controlled much of Europe through diplomacy. A diplomacy is the practice of conducting negotiations between representatives of groups or states. He replaced the King of Spain with his brother, Joseph. The spirit of nationalism, which is the devotion and loyalty to one’s nation, was spread throughout France. Soon, new alliances formed to resist Napoleon’s extreme power, and he was defeated in 1815. The Age of Napoleon brought many reforms in France. His reign included achievements and failures. One of his greatest successes was that he equalized the people of France, and their worth was based off of merit instead of social status. He established the Napoleonic code, which is still in use in France and other parts of the world today. Most importantly, e restored order in France by stabilizing the economy, building schools for better education, made roads, and built hospitals and orphanages. Some of the failures encountered when Napoleon was in rule was that he violated the freedom of the press when he censored the newspapers being published. He invaded Spain, which began a war with the Spaniards. He changed the European boundaries forever. He was the first modern dictator and brought out the spirit of nationalism in France. Overall, Napoleon changed the way of life for the French and surrounding countries forever.

Mandatory Military Service: A good concept?

Mandatory Military Service: A good concept? Is mandatory military service a good thing for the country? Both World Wars, the Korean War and the Vietnam War have one thing in commonmost who served were drafted through a mandatory system. Recently, high ranking Democratic Congressman, Charles Rangel, proposed reinstating the draft. Is mandatory military service a good thing for the country? I will discuss the advantages and disadvantages of a military draft, as well as different types of compulsory military service. When people hear about a military draft the first thing that comes to mind is the Vietnam War. The Vietnam draft system was flawed to say the least. Class played a major role in the draft. It was quite easy for those with general knowledge of the Selective Service system to avoid being drafted. Many believe some of the wealthy used their connections to get into the safer branches of the military. President Bushs political opponents have accused him of using his fathers connections during the Vietnam War to get into the relatively safe Texas Air National Guard. College students could apply for student deferment, and at the time most college students were upper class. Student deferment would last until the student finished their studies and earned a degree. If a draft was instituted today college students would only be deferred until the end of their semester. During the Vietnam War, medical deferments were common. Physical problems were legitimate reasons to be exempt from active duty service, but the lower class was at a disadvantage because of fewer medical records. For example, former presidential candidate Howard Dean was exempt from serving in the military during the Vietnam War because of a back problem for which he had medical records of from a prominent New York doctor. Some of the poor didnt have the medical records to support their ailments, and were forced to serve. According to draft supporters, a draft would unite the country. Today, most young people arent actively engaged in their government. A draft would get everyone invested in our foreign policy. Congressman Rangel believes instituting the draft would lead to fewer wars. Its one thing supporting a pre-emptive strike on a country when others in the volunteer military will be performing the mission but would you support it if you were on the front lines of that pre-emptive strike? Another question that must be asked is Should those who dont want any part of the military be forced to serve their country in the event of a draft? Our militarys objective is to defend freedom in our own country and in the world. So, a draft, in some ways, sacrifices the very values we are supposed to be defending. The Supreme Court has ruled that conscientious objection can be from religious or non-religious beliefs but can not be because of a particular war. Many objectors have served in a weapons free branch of the military, or in some form of community service. According to the Selective Service System, they can evaluate and induct everyone drafted within 193 days of an emergency. With such rapid progress, is mandatory military service now necessary? The job of the Selective Service is to provide manpower to the armed forces. Therefore, the 193 days does not include the rigorous training that is standard with the U.S. military. With such great technology at its disposal, the U.S. military makes sure its members are knowledgeable about all its weapons systems. There are many issues that must be addressed to avoid mass problems if a draft were held today. Today, homosexuals are barred from serving in the military. What would stop any person who doesnt want to serve from claiming to be a homosexual? Also, would women be drafted? Today, only men have to register for the Selective Service. If the situation in the Middle East continues to worsen and spread, our government may have no other choice but to place more boots on the ground. The only way to solve troop shortages would be to re-instate the draft. We must hope that our government would only send us in harms way when this country is truly in danger. Bibliography http://www.sss.gov Selective Service System http://www.cnn.com/2006/US/11/20/selective.service/index.html CNN http://www.cnn.com/2006/POLITICS/11/19/rangel.draft.ap/index.html CNN http://www.washingtonpost.com/wp-srv/politics/campaigns/wh1000/stories/bush072899.htm Washington Post http://www.ksg.harvard.edu/news/news/2003/hardball_dean_120103.htm Harvard University

The Genius of M.C. Escher Essay -- Biography

The Genius of M.C. Escher Mathematics is the central ingredient in many artworks. While notions of infinity and parallel lines brought â€Å"perspective† to the artistic realm in creating realistic representations of depth and dimension, mathematics has influenced art in a more definite way – by actually becoming art. The introduction of fractal geometry and tessellations as creative works spawned the creation of new and innovative genres of art, which can be exemplified through the works of M.C Escher. Escher’s pieces are among the most recognized works of art today. While visually stimulating and deeply meaningful, his art reflects many ideas of mathematics through geometry, symmetry, and patterns. Maurits Cornelius Escher was born on June 17th, 1898 in Leeuwarden, Netherlands, the son of a civil engineer. A terrible student in high school, young Escher spent much of his free time drawing and sketching. His early interest in art, along with the wishes of his father, influenced his decision to attend the School of Architecture and Decorative Arts in Haarlem. At age 21, however, M.C. dropped out after two years of study to pursue independent work in the arts. Throughout a ten-year period, Escher traveled around Italy sketching impressions. Finding little success and on the verge of poverty, Escher ventured to Spain in the late 1920’s in search of novel inspiration, which he found in the abundant Moorish tilings there. It was also during this time that Escher’s mathematical influences took shape, as he read Polya’s 1924 paper on plane symmetry groups. Despite his mathematical inadequacies, Escher was able to understand and reproduce the 17 plane symmetry groups as described by Polya (M. C. Es... ...y, M.C. Escher’s artworks are among the most widely recognized. His timeless and intriguing pieces drive thousands of admirers to his exhibitions around the world. Incorporating numerous mathematical concepts into his works, he elegantly demonstrated the distinct art and math relationship. Escher died on March 27th, 1972. However, his legacy lives on, along with controversy surrounding the question: was Escher an artist or mathematician? Works Cited â€Å"Escher Centennial Celebration.† [WWW] http://www.iproject.com/escher/escher100.html. 16 October 1999. Goode, Stephen. â€Å"The Artist who Sketched out a Geometry of Imagination.† Insight on the News 23 March 1998: 39. â€Å"M.C. Escher: Artist or Mathematician?† [WWW] http://library.advanced.org/11750. 16 October 1999. â€Å"Totally Tessellated.† [WWW] http://library.advanced.org/16661. 17 October 1999.

Essay --

Educational Diagnosis Predisposing factors. Pregnant women are usually motivated to seek and continue healthy habits. Although it has been seen that they usually decrease their alcohol consumption right after they become aware of their condition, young women between the their teenage and young adult years have more predisposition to have experienced binge drinking before pregnancy and this makes them more likely to engage in this habit even after they have recognized that they are pregnant.. (Tsai, Floyd, & Bertrand, 2007; Floyd , Decoufle , & Hungeford, 1999; Tough, Tofflemire, Clarke, & Newbum-Cook, 2006) Enabling factors. Health care workers face particular barriers similar to those observed during screening, this is having a truthful report, women with alcohol dependence might underreport their prenatal consumption of alcohol, due to several reasons, that can include fear of retaliation, different believes that small amounts are not harmful to the fetus, embarrassment or even denial of their condition.35 Many studies have shown positive results in the decrease of alcohol consumption after implementation of brief interventions and/ or motivational interviewing with pregnant women. (Handmaker & Wilbourne, 2001) Reinforsing factors. O’ Connor and Whaley’s study observed that women that receive brief interventions are five times more likely to report abstinence after a brief intervention and women who were heavy drinkers have better outcomes with their babies after delivery. (O’Connor & Whaley, 2007) Although these interventions have demonstrated benefits in the new born, long-term abstinence requires extensive case management and pharmacological intervention, the use of brief interventions during pregnancy can translate in to ch... ...ging in support group activities such as physical activities, counseling, motivational speech. The educational information will be supported with appropriate educational materials, prenatal care supplies, and a health record card. All materials will be provided to each clinic/center. Health and nutrition education classes take place twice monthly. Organized and scheduled daily activities will help the participants to engage to participate in positive and nurturing environment. The participant will receive a diploma of completion in a celebratory ceremony at the end of the 12 weeks. The program includes CHW’s home visits to follow up on alcohol cessation and medication compliance, advocacy with community leaders, local authorities and media. Hypothesis: The proposed program will demonstrate to be effective in the cessation of alcohol consumption in pregnant women.