Marketing Management’s Ability to Develop Essay

Main Forces in the Organisations Macroenvironment Macroenvironment The larger societal forces that affect the whole microenvironment. The organisation and its microenvironment operate in a larg macroenvironment of forces that shape opportunities and bond threats to the organisation. The organisation must carefully watch and respond to these forces. The macro environment comprises of six main forces 1. Demographic Forces Demography is the study of human populations in basis size, density, location, age, sex, race, occupation and other statistics. The organisa my group discussed was McDonalds.The points we come up with involving demographic forces were- As Australia has an aging population McDonalds co better tailor products this. As Australia is and is becoming to a greater extent ofa multi cult society McDonalds need to be conscious(predicate) of the ethnic diversity in each region. 2. Economic Forces The economic environment consists of factors that affect consumer buying auth or and disbursal patterns. Markets require buying power a well as people. Total buying power depends on current income, prices, savings an credit. Marketers should be aware of major trends in income and changing consu spending patterns. A range of products to meet all levels of income would be advantageous especially considering the recent global financial crisis where consumer spending was dramatically reduced. 3. Natural Forces