Creative breif of Ballys Gym :: essays research papers

original Brief- radio setFor Bally Total Fitness our intended advertising dodge is to appeal to young men and women aged 18-25. We would like to reach them through with(predicate) confused channels by appealing to their emotions. We feel that by evoking such emotion leave behind encourage each potential customer to scud action. With our radio commercial, we want to reach break to those who believe that working come out is like a chore. Also we want to let them know almost the support system that Bally has to offer. Most great deal are non aware of the caring and professionally trained individuals who are there and willing to swear out out in our gyms. Who- Our target is men and women aged 18-25, nutriment in the Palm Beach area. This particular ad is aimed towards those individuals who are in like manner lazy and see working out as an inconvenience. We would like to tilt their perspectives and show them a network of concern. Why- We want to make them aware of their miscomprehended intelligent and emotional needs. We want to finalize the weighing decision of getting up and going to the gym. This ads main purpose is to motivate. What- The elite feature of a ain on hand and ready to cater to your every need is exclusive. The trainers are there and always willing to learn your personal case and help you to melt away fat, tone muscle and gain flexibility. Also, when most heap work out by themselves, they are more susceptible to stain and fatigue. Where- This radio advertisement will be vie on various stations to best reach our audience. The hip and cool stations that people of that age group listen to will be our target. For example X102.3 and 95.5 will be two of the stations we play this message on. Also, Because bally is a nationally known company, we would like this message to be played on radio stations across the map.When- This message will be played weekdays from 9a.m.-11a.m. Also from 4p.m.-6p.m. We plan on having it air as soon as Feb ruary 15th and played through until the first of May. 30 second Radio Advertisement. First ten second- a men breathing very to a great extent with foot steps in the background. He is running and running out of breath quickly. Then it followed by the man giving a commodious sigh. He is most defiantly out of shape. Narrator- This is how YOU work out.