Marketing Efforts Paper

macroscopical Brothers swelled Sisters Metro capital of Georgia selling Efforts Paper Tolejala Keel PA 572 Managing Nonprofit Development Programs Keller Graduate teach Professor Ian Coyle Table of Contents I. Introduction 3 II. diachronic background 3,4 III. Mission Statement4 IV. Marketing Methods- Organization center4,5 V. Marketing Methods- Customer Centered5,6 VI. Recommendations6 VII. References7 macro Brothers Big Sisters I. Introduction The greater metro Atlanta organization is one of the well-nigh victorful and diverse chapters of Big Brothers Big Sisters.Big Brothers Big Sisters (BBBS) helps at-risk churlren beat the odds. Big Brothers Big Sisters is the world? s largest mentoring program helping over 270,000 children slightly the world reach their potential through proly supported one-to-one relationships. They nurture children, help them realize their potential and build their futures. In doing so they also strengthen communities. Each time Big Brothers Big Sisters pairs a child with a role model, one-to-one relationships atomic number 18 built on trust and friendship. These friendships often develop into a future of unlimited potential.II. Historical Background In 1904 Ernest Kent Coulter, a young New York City beg clerk named noticed the increased of young boys introduced to the court system. He knew something requisite to be done to help these kids and set out to find volition and caring adults volunteers that could help these boys stay out of trouble. That marked the beginning of Big Brothers Big Sisters of New York City and the Big Brothers movement. At slightly the said(prenominal) time, the members of a group called Ladies of Charity were befriending girls who had come through the New York Childrens Court.That group would later become Catholic Big Sisters. Both groups act to work independently until 1977, when Big Brothers of America and Big Sisters International linked forces and became Big Brothers Big Sisters of Amer ica. Big Brothers Big Sisters of Metro Atlanta (BBBS) has been service of process the Metro Atlanta area for nearly fifty years. Our goal is to enrich childrens lives and declare oneself a solid foundation to allow the following(a) generation to be all they can beone child at a time. III. Mission StatementThe commissioning of Big Brothers Big Sisters is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that castrate their lives for the better, forever. Vision all children achieve success in life. Accountability by partnering with parents/guardians, volunteers and others in the community we are accountable for each child in our program achieving * Higher aspirations, greater confidence, and better relationships * Avoidance of risky behaviors * educational success IV. Marketing Methods- Organization CenteredBig Brothers Big Sisters plan involves the development of a more robust, sustainable resource engine focused on our mission and vision, led by strong board and executive leadership, and strengthened by investments in our fund development systems Below are some of their trade programs that are organization-centered A. School-Based mentoring program is built on partnerships between Metro Atlanta corporations and Big Brothers Big Sisters of Metro Atlanta (BBBS) with the goal of creating mentoring friendships between incarnate volunteers and elementary or middle rail within close law of proximity of the corporate site.The corporations sponsor such programs as job shadowing and career day activities on site. The School-Based program includes partnerships with local anaesthetic colleges in addition to those with local corporations. B. Big Brothers Big Sisters of Metro Atlanta is a well established, recognized and respected charity, and has been changing the lives of disadvantaged children for over 100 years. With the support of their value partners, they can provide and expand many program s, activities and services.They offer many photogenic partnership opportunities, from cause selling campaigns, Workplace Mentoring, and event sponsorships. These partnerships helps businesses achieve their bear business objectives while empowering (BBBS) to strengthen the resiliency of the children, heightening their self-esteem, improving their school performance, enhancing their social and family relationships, and helping them avoid trouble with the law. V. Marketing Methods- Customer Centered When people think of mentoring programs, they think of Big Brothers Big Sisters.As an established juvenility organization, weve worked for more than 100 years to develop youth mentoring programs that work. Our escortd get along to recruiting, screening, matching, and supporting our mentoring relationships has resulted in thousands of lasting relationships and helped change the lives of young people crossways the country. Below are some of their marketing programs that are customer-ce ntered A. Mentoring Towards College (MTC) is a omnibus(prenominal) curriculum with a dual mission to support faculty member success in each grade level AND to ensure on-time graduation and college matriculation.In this program, the Mentor uses the MTC curriculum to provide direction and guidance while the child is real responsible for completing the objectives which include workshops, discussions and programs. All MTC activities work toward the goal of academic success in high school and college preparation. B. The Star Program allows the mentors and children matches to experience theatre first-hand, and explore their imaginations as well as the world around them.Through special after-school performances, matches experience the Atlantas many alone(predicate) and artistic performances and exhibits geared towards complementing student development. VI. Recommendations Research has shown that most non-profit organizations have an organization-centered mindset. notwithstanding movin g from an organization-centered to a customer-centered approach to marketing will provide a better opportunity for non-profit organizations to increase their competitive advantage and aid in meeting the terms organizational mission.There are two ways in which Big Brothers Big Sisters can become more customer-centered in their marketing efforts A. Big Brothers Big Sisters can capitalize on Atlantas reputation as a very heathen city and professional sports teams. Most Valuable Kids (MVK) will provide (BBBS) children with ticket donations to attend cultural events, professional and collegiate sports and entertainment events. Live entertainment provides a lordly source of inspiration for children in a world where there are many negative alternatives. B. Latino Mentoring Program- According to the U. S. Census Bureau. Latinos make up well-nigh 14 percent of the nations population and more than three of all Hispanics in the United States are under age 18. oer one-quarter of Hispanic chi ldren under 18 in the U. S. live in poverty. The Hispanic Mentoring Program continues the Big Brothers Big Sisters tradition of outreach to at-risk youth by punctuate the connection with Hispanic communities and the recruitment of Latino volunteers. References Andreasen, Alan R. , and Philip Kotler.Strategic Marketing for Nonprofit Organizations. swiftness Saddle River, NJ Pearson/Prentice Hall, 2008. Big Brothers Big Sisters of America. Wikipedia. Wikimedia Foundation, 15 Sept. 2012. Web. 16 Sept. 2012. . The Big Move Big Brothers Big Sisters of Metro Atlanta. N. p. , n. d. Web. 10 Sept. 2012. . convey Something for a Child Today-Big Brothers Big Sisters. . N. p. , n. d. Web. 11 Sept. 2012. .